A 24/7 society that turns night into day. An economic system that rewards productivity and scorns rest. Digital media that fills every waking hour.
For many, sleep is just an inconvenience; an interruption to the incessant pulse of modern life.
So we’re here to drag sleep from the margins and into the spotlight
Our mission is to educate, raise awareness and let people know that sleep is not “a criminal waste of time“, it’s a life-giving, life-changing activity, one that makes you fitter, stronger, smarter, happier and healthier.
Sleep makes us human
Sleep is the vital counterpoint to a hectic, conscious, waking existence.
It’s the time for laying down memories, editing our identities night by night.
It is the domain of dreams, creativity, inspiration, hope and comfort.
It reminds us we are part of nature – relying on the sun and moon to synchronise our internal clocks.