Some people can fall asleep anywhere. However, if you’re a light sleeper like me, you need a little peace and quiet, and somewhere comfortable to rest your head.

So I was amused and intrigued to find out about a new Kickstarter-funded project called the Ostrich Pillow. The concept is simple. Just as an ostrich buries it’s head in the sand, whenever you need a nap, you just bury your head and hands in the ergonomically designed pillow and hey-presto, you can have an instant power nap.

The project has already raised over $120K in crowd-sourced funding and has gone viral on the internet. I’m not sure, if I’d be seen in public with one of these, but the popularity of this funny innovation maybe just goes to prove how sleep deprived we really are.

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Jeff Mann started Sleep Junkies back in 2012 after writing about his experiences of getting his newborn son to sleep. The site has grown from a small blog into one of the most important independent sleep awareness websites, reaching million of readers every year.