The reason this works is because when you stay in bed forcing yourself to try and sleep, you begin to associate bed with growing frustration and sleeplessness. Stimulus control therapy works by gradually breaking down negative associations between your sleeping environment and your wakeful state.
Jeff is the founder and editor-in-chief at Sleep Junkies . A passionate sleep advocate, he started the site in 2012, reaching millions of readers across the globe. Jeff also runs the product curation platform SleepGadgets.io . He is often asked to speak at about current trends in consumer sleep technology at various events.